Flashbase Creates Sweepstakes Solution for Small Businesses

Flashbase, a start-up that’s been developing Web-based solutions for small online businesses, on Wednesday expanded its services into automated online sweepstakes.

The service allows small Web sites to create their own promotions, including entry forms and permission-based email campaigns, to drive traffic, using a Web-based interface. Users can customize their entry form by changing the colors, uploading logos, and adding, deleting and editing questions. Flashbase generates official rules, a prize schedule, an entry form, and a thank-you page.

“Flashbase has automated the painful process of creating and managing sweepstakes with a simple point-and-click solution,” says Ed Sim, managing director of Dawntreader LP, a Flashbase investor.

“We believe that Flashbase will be a must-have service for all marketing professionals for customer acquisition and retention.”

Although Flashbase is going for a lower-end customer, the company’s new offering competes with the likes of Promotions.com, Cybergold, Netcentives, FreeShop.com and MyPoints.com.