Hardware and Electronics Ads Grew in December
Advertising breakdown by industry, December 2009, from Nielsen online.
Display ad impressions for the hardware and electronics vertical increased substantially during the month of December, growing 69 percent over the previous month, according to data from The Nielsen Company.
The measurement firm also recorded a 17 percent month-over-month increase in impressions in the telecommunications vertical, while public services, business to business, and travel ads all experienced reductions, possibly due to the holiday period.
| Advertising Breakdown by Industry, December 2009 | |||
|---|---|---|---|
| Industry | Total Impressions, December 2009 (M) | Change From Previous Month (%) | |
| Telecommunications | 42,824.30 | 17 | |
| Financial Services | 30,660.62 | -11 | |
| Web Media | 29,358.96 | -14 | |
| Retail Goods & Services | 24,387.70 | 12 | |
| Consumer Goods | 10,644.53 | -9 | |
| Automotive | 8,416.94 | 0 | |
| Health | 6,909.95 | 19 | |
| Entertainment | 6,676.91 | -5 | |
| Travel | 6,479.25 | -21 | |
| Hardware & Electronics | 6,361.51 | 69 | |
| Public Services | 5,785.67 | -40 | |
| Business to Business | 2,968.39 | -20 | |
| Software | 2,308.25 | 15 | |
| Total | 183,782.99 | -2 | |
| Source: The Nielsen Company, 2009 | |||
| Top 25 Companies by Sponsored Link Impressions, December 2009 | |||||
|---|---|---|---|---|---|
| Company | Sponsored Link Impressions, December 2009 (M) | ||||
| ChnLove.com | 1,510.9 | ||||
| InterActiveCorp | 959.2 | ||||
| Amazon.com, Inc. | 676.4 | ||||
| Experian Group Limited | 672.2 | ||||
| Emirates | 633.9 | ||||
| eBay, Inc. | 580.9 | ||||
| Levi Strauss & Co. | 554.5 | ||||
| A1 Skateboards | 432.0 | ||||
| Yahoo Inc. | 393.9 | ||||
| Tickets of America | 353.9 | ||||
| Target Corporation | 322.8 | ||||
| The Hartford Financial Services Group, Inc. | 301.4 | ||||
| Time Warner Inc. | 295.2 | ||||
| NexTag, Inc. | 259.1 | ||||
| United Online, Inc. | 242.2 | ||||
| ShareBuilder Corporation | 241.7 | ||||
| AdoptHelp, Inc. | 228.4 | ||||
| Pali Overnight Adventures | 222.9 | ||||
| Intelius | 214.8 | ||||
| Google, Inc. | 209.0 | ||||
| Adams Laboratories, Inc. | 201.6 | ||||
| Core Health Systems | 199.7 | ||||
| Bank of America Corporation | 188.3 | ||||
| Interchange Corporation | 184.2 | ||||
| Troy University | 183.1 | ||||
| Source: The Nielsen Company, 2009 | |||||
Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance based advertising.
Definition of Terms
Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).
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