Execs & Accounts: PointRoll, Publicis, T-Mobile
PointRoll hires Kenneth Graffeo; Publicis work for T-Mobile; Collective hires two in Midwest.
PointRoll hires Kenneth Graffeo; Publicis work for T-Mobile; Collective hires two in Midwest.
Gannett-owned PointRoll appointed Kenneth Graffeo as its chief operating officer. Most recently EVP of HD Strategic Marketing for Universal Studios, Graffeo will oversee all marketing and communications for the ad tech company.
Publicis in the West has created T-Mobile USA’s cross platform campaign for its T-Mobile@Home phone service. The “Say Goodbye to Goodbye” effort involves Web sites and rich media, TV, VOD, newspaper, and outdoor components.
Online ad network and technology firm Collective Media hired Jeffrey Dillman as regional sales director in Chicago, and David Terski as account executive in Detroit. Dillman joins from Tribal Fusion/Exponential Interactive, while Terski worked previously as an account exec for Tribune Interactive.
Travel vertical ad network Travel Ad Network grabbed Keith Kenner to fill a new Chicago-based director, Midwest sales position. Kenner comes from a BusinessWeek sales director role in the windy city, and previously worked for The New York Times.
Online video ad network ScanScout bolstered its sales staff with two new hires. Chicago-based Midwest Sales Manager Charlie Gruber most recently served as director of sales with Specific Media; LA-based West Coast Region Account Executive Megan Sandahl formerly worked at ContextWeb as senior account executive.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.