Execs & Accounts UK & EU: Steak, Jellyfish, Bigmouthmedia
Steak to feed London tourism SEO; Jellyfish looks on Brightside; France's Cdiscount goes for U.K. online market share.
Visit London has appointed Steak to handle its SEO account. The agency has been tasked with optimizing off-site activity to drive traffic to London’s official tourism organization Web site.
Brightside group has hired Jellyfish to handle a three-year paid search contract worth £12 million. The deal will see Jellyfish creating tailored landing pages to target the automotive sector, combined with its CPA search model to increase sales and enquiries volumes for the U.K. insurance broking and financial services firm.
French online retailer, Cdiscount, has appointed Bigmouthmedia to lead a search marketing strategy for its U.K. launch. Cdiscount aims to aggressively grab market share from established U.K. e-commerce players.
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