Hollywood Partners.com to Promote Lions Gate Films

Internet marketing and promotions firm Hollywood Partners.com Inc. on Tuesday won Lions Gate Films, the distributors of “Affliction” and “Gods and Monsters,” as a client.

Hollywood Partners.com will collaborate with Lions Gate, the distribution arm of Lions Gate Entertainment Corp., to develop promotions for the August release of “Love & Sex” starring Famke Janssen and Jon Favreau as well as the release later this year of “Shadow of the Vampire” starring John Malkovich and Willem Dafoe and produced by Nicolas Cage.

Besides crafting Internet promotions, the company also stages real-world events, such as product placements, walk-on roles, tickets to premieres and screenings, celebrity meet and greets, and autographed memorabilia.

“We’re very excited about building this relationship with Lions Gate,” said Gene Scher, chief executive officer of Hollywood Partners.com.

“This provides us with the opportunity to acquire new third-party sponsors, which in turn will provide Hollywood Partners with revenues from those sponsors.”

Hollywood Partners.com executes its Internet promotions through two sites, PlanetFree.com, which operates its sweepstakes business, and BigTimeHollywood.com, the company’s e-magazine.