The Gay.com Network and its eCommunity program hasattracted new advertisers over the past 60 days, including Air New Zealand,Ameritrade, BigStar.com, eBay, Healthshop.com, IBM, Johnson & Johnson,NextCard and PlanetRx, among others.
The Gay.com Network and its eCommunity program has attracted new advertisers over the past 60 days, including Air New Zealand, Ameritrade, BigStar.com, eBay, Healthshop.com, IBM, Johnson & Johnson, NextCard and PlanetRx, among others.
The eCommunity e-commerce program allows advertisers to use Gay.com’s interactive community-building tools — such as message boards, polls and chat — to target, test, refine and deliver online and off-line advertising and promotions by directly engaging in one-to-one dialogs with end-users.
The Gay.com Network launched in April 1999 serving the gay and lesbian online community. According to audited traffic reports, the Gay.com Network reached over 1.5 million unique visitors in June.
“Our advertisers know that there is no other online or off-line media channel that can reach as many gay and lesbian consumers as Gay.com,” said Mark Elderkin, co-founder of Gay.com and president of Online Partners, parent company of Gay.com.
The Gay.com Network includes Gay.com, Gay.net and onQ on America Online.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.