Quote of the Day: NYT's Nisenholtz on 'Bifurcation' of Premium and Remnant
“We’ve seen decent price increases on major display units
“We’ve seen decent price increases on major display units
“We’ve seen decent price increases on major display units. There has been a bifurcation between premium positions and remnant, which largely includes banner. At NYTimes.com, we don’t see any cannibalization from the remnant business. At About.com, we’ve seen softness in display, mainly due to execution issues, which current investment proposals are attempting to address.”
-Martin Nisenholtz, SVP, Digital Operations for The New York Times Company, commenting on ad prices during the company’s Q2 earnings presentation. (via Paidcontent.org)
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