More Details on Measurement Consortium (links)
Big U.S
Big U.S
Big U.S. Media Companies Join Up to Study TV Audiences
NBC Universal, CBS, News Corp., Time Warner and others shared details of their nascent cross-media measurement consortium. The Coalition for Innovative Media Measurement, as it is called, will use set-top box data to gather more detailed viewer info. It will also seek to better integrate data from mobile and Web platforms. (Reuters)
AT&T Launches Online Video Site New destination takes page from Hulu and Comcast’s Fancast. Television and video content will come from big networks plus Bravo, Oxygen, Syfy, The CW, USA Network, and CNBC. (AP)
WPP: No Green Shoots in Ad Industry No, not even in China. (WSJ)
New Discovery Features in YouTube Insight (YouTube blog)
Vegemite’s Clueless Linking Policy Kraft brand forbids anyone to link to page. (Boing Boing)
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.