Facebook Skips Holiday Party, Gives to Charity Instead
Instead of hosting a holiday party this year, Facebook has contacted friends and press offering to make a $25 charitable donation in their name
Instead of hosting a holiday party this year, Facebook has contacted friends and press offering to make a $25 charitable donation in their name
Instead of hosting a holiday party this year, Facebook has contacted friends and press offering to make a $25 charitable donation in their name.
In an e-mail signed by the Facebook Communications and Policy Team, the company directs recipients to DonorsChoose.org, where they can choose from a long list of classroom projects to fund. The e-mail list presumably went out to journalists, analysts and Capitol Hill workers.
More companies seem to be setting aside the material aspects of the holidays — choosing instead to give the gift of giving. ClickZ received a similar gift message from Schematic, which made a donation in our name to charity: water, which is focused on providing clean drinking water in developing nations. And Google has reportedly decided to donate $20 million to charity in lieu of giving lavish gifts to its ad partners (Update: Check out Google’s holiday card here.)
It’s a trend we can get behind. Sure, we might miss the yuletide parties and fruit cakes a little. But having the chance to make a difference in communities that desperately need it more than makes up for the loss.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.