French advertising group Publicis is experiencing strong growth in interactive, according to its CEO Maurice Levy. In an interview with French business daily La Tribune, reported by Reuters, Levy said the group was on track to beat its target of generating 25 percent of its sales from online by 2010. "In the first three months of the year, 18 percent of our sales came from the (Internet) and the interactive sector," he said
French advertising group Publicis is experiencing strong growth in interactive, according to its CEO Maurice Levy.
In an interview with French business daily La Tribune, reported by Reuters, Levy said the group was on track to beat its target of generating 25 percent of its sales from online by 2010.
“In the first three months of the year, 18 percent of our sales came from the (Internet) and the interactive sector,” he said.
“We had fixed the objective of reaching 25 percent by 2010 and we will make it. The same thing goes for emerging markets, we’re already at 21.3 percent,” he continued.
Levy attributed the group’s strong digital position to the acquisition of Digitas last year, and also stated that the deal with Google, announced in January, offered “strong potential.”
He added that Publicis has “quite a lot of growth and some investments to make” in emerging markets, to be funded by 3 billion euros ($4.60 billion) in cash or available credit.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.