At Ogilvy's powwow for their IBM clients today, WSJ.com General Manager Daniel Bernard stopped by to show off a sneak peak at the eagerly-anticipated site redesign, slated to launch tomorrow. It's loaded with new features, including community functionalities that require users to log-in with their real names to network or comment on content
At Ogilvy’s powwow for their IBM clients today, WSJ.com General Manager Daniel Bernard stopped by to show off a sneak peak at the eagerly-anticipated site redesign, slated to launch tomorrow.
It’s loaded with new features, including community functionalities that require users to log-in with their real names to network or comment on content. But what’s most impressive is how WSJ.com has combined usability and interface with monetization.
Beginning tomorrow, each article page will contain two additional tabs, one for video and one for user comments. This not only enables readers to find and participate in additional content faster with no need to navigate off the page, but benefits the publication as well. Because two tabs on each article page means effectively three time the ad inventory, right?
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.