The iPod is *Optional*
For the record: you don't need to own a video iPod to be rocked by what it means. I like to call this the "podcast fallacy." Sure, you can play podcasts on an iPod -- hence the moniker
For the record: you don't need to own a video iPod to be rocked by what it means. I like to call this the "podcast fallacy." Sure, you can play podcasts on an iPod -- hence the moniker
For the record: you don’t need to own a video iPod to be rocked by what it means.
I like to call this the “podcast fallacy.” Sure, you can play podcasts on an iPod — hence the moniker. But you don’t have to possess the iPod. At the end of the day, a podcast is an mp3 file, and there are scads of ways to listen to those, including on your PC.
Same thing with the $1.99 video from the iTunes store. Zach bought “Lost” yesterday morning. It default-played on his PowerBook in iPod size. While expanding the frame to almost fill the 12″ screen didn’t produce the crispest image you’ve ever seen, it wasn’t half bad, either.
Sure, Apple’s going to try to sell their new hardware. And that’s fine. But it won’t take consumers long to figure out this is video. They can watch it on other devices. This is convergance. This is pay-per-view.
The iPod is optional.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.