All About the Game
With E3 about one week away, the industry is abuzz with teasers of goings on during the show. It is a trade-only event, heavy with game developers and publishers, retail buyers, press and Hollywood-types
With E3 about one week away, the industry is abuzz with teasers of goings on during the show. It is a trade-only event, heavy with game developers and publishers, retail buyers, press and Hollywood-types
With E3 about one week away, the industry is abuzz with teasers of goings on during the show.
It is a trade-only event, heavy with game developers and publishers, retail buyers, press and Hollywood-types. Many hard core gamers live and breathe by the news announced at the show, the games demoed and glimpses of the booth babes. These gamers must rely on media sites‘ reports and streaming video of what goes on at the show. Any site worth its weight in salt has plans to stream most of the major events and post all kinds of video content along with editorial. Microsoft plans to stream to users of its Xbox Live site. It also host a free, Live Gold Weekend the week of E3. That’s a follow-on to the free, Live Gold Weekend it hosted at the beginning of April, which Verizon sponsored. I haven’t confirmed a sponsor for the week during E3, but I bet there is one as it’s a great opportunity for marketers to get brand exposure.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.