Brits love consuming (via) tablets
British audiences are more likely to view digital video ads on tablet devices when compared to their American and European counterparts, according to new research.
British audiences are more likely to view digital video ads on tablet devices when compared to their American and European counterparts, according to new research.
British audiences are more likely to view digital video ads on tablet devices than their American counterparts, according to research from FreeWheel.
FreeWheel found that tablets accounted for 17% of total digital ad views served through their company network in the UK, compared to just 4% in the US – in its Q1 2014 report.
These figures compliment eMarketer estimations that 41.1% of the entire UK population will be adept with the tangible tablet devices in 2014, rising to 52.1% by 2018.
The high figures reflect the digital video landscape in the UK – with many well established terrestrial offering extensive digital options.
The UK is also outpacing the rest of Europe in terms of tablet device consumption – according to February 2014 polling by Ipsos OTX and Ipsos Global @dvisor, 25% of British people watched TV through on-demand services, far above other European countries polled.
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