Offline Swag, Online Buzz: Edible Grasshoppers
Do you like your grasshoppers fried or chocolate covered? The marketing team at a company -- to promote its name change from GotVMail to Grasshopper.com -- sent out the chocolate-covered variety to some 5,000 bloggers, entrepreneurs, journalists, and others. The company, which sells toll-free numbers and other services to small businesses, listed the online buzz from the campaign here . (ClickZ got a package, but we haven't opened it yet
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