Last week the .rising team were lucky enough to join marketing professionals from across the UK at IDM's event ‘Silverstone - Experience is everything’ - celebrating Silverstone’s journey to become an immersive customer experience brand.
Last week the .rising team were lucky enough to join marketing professionals from across the UK at IDM’s event ‘Silverstone – Experience is everything’ – celebrating Silverstone’s journey to become an immersive customer experience brand.
One month after the launch of their brand new website , the UK’s most famous race circuit is seeing the results of a three-year project to take the brand from a motorsport venue to a completely immersive experience, from real-world to online.
Using stats and examples that truly reflected a digital, consumer-centric campaign, speakers Hannah Bodley, Head of Marketing, Silverstone Circuits, and Sibbs Singh, Digital Strategist at agency Pancentric Digital, laid out the entire project with remarkable detail.
Take a look at the highlights video below and stay tuned for some great interviews from the event – coming soon.
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