A marketer’s guide to Twitter’s new tailored tweets
Twitter has launched new ad targeting, so marketers need to get ready to groom the feathers of branded tweets and make social marketing fly – with help from a new guide by Quantcast.
Twitter has launched new ad targeting, so marketers need to get ready to groom the feathers of branded tweets and make social marketing fly – with help from a new guide by Quantcast.
Like a sharp suit, marketing looks better when it’s tailored towards specific measurements – get it right and heads will turn.
Twitter has launched new ad targeting, so marketers need to get ready to groom the feathers of branded tweets and make social marketing fly – with help from a new guide by Quantcast.
An Introduction to Twitter for the Real-time Advertiser aims to bring understanding to Twitters’ new targeting function, known as tailored audiences. The new feature presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter.
The guide contains a step-by-step campaign setup for marketers to get to grips with the new feature, how it compares with other advertising formats and how to find your custom audience of new and existing customers.
Download the the essential guide below.
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