ABC Cuts Affiliates Into the Broadband Sweetness
ABC reached a deal with its affiliate stations to let them feature its broadband player on their local sites and sell local ads to online viewers
ABC reached a deal with its affiliate stations to let them feature its broadband player on their local sites and sell local ads to online viewers
ABC reached a deal with its affiliate stations to let them feature its broadband player on their local sites and sell local ads to online viewers. The affiliates get to keep 100 percent of the revenue from those sales. Interestingly, ABC affiliates will promote the player on the air, as well as online.
Programs to be shown on the broadband player the day after their broadcast premiers include “Lost,” “Desperate Housewives” and “Grey’s Anatomy,” which were included in last season’s trial. Some new shows have been added, among them “Ugly Betty,” “The Knights of Prosperity” and “The Nine.”
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