Ad Exhibition
The history and future of advertising will be highlighted in the Online Publishers Association exhibit called Opt In to Advertising's New Age at the New York Public Library's Science, Industry and Business Library
The history and future of advertising will be highlighted in the Online Publishers Association exhibit called Opt In to Advertising's New Age at the New York Public Library's Science, Industry and Business Library
The history and future of advertising will be highlighted in the Online Publishers Association exhibit called Opt In to Advertising’s New Age at the New York Public Library’s Science, Industry and Business Library. The exhibit will debut during Advertising Week, and then run from September 27 to December 31.
Assembly of examples for the Opt In to Advertising’s New Age presentation benefited from participation from The One Club, who opened its extensive archive of advertisements dating back to the 1800s.
The OPA says advertisements will be displayed in each medium’s element. Commercials will run on a large television while radio adverts can be heard from a mock-up radio. An oversize computer monitor and mouse will allow visitors to the exhibit to access ads to see the “evolution of online advertisements.”
This exhibit will likely be a “must see” for Advertising Week attendees, and will travel to Los Angeles and Chicago in 2006.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.