Adapt your digital marketing schemes for the most important consumers out there: Gen Y

Companies who fall behind the digital marketing revolution will lose the attention of the most important group of consumers out there at the moment: Generation Y.

(But you knew that already, right?)

Gen Y, often referred to as the Millennial Generation, are those born between 1980s and 2000s who are currently driving much of the digital traffic that pervades the internet.

Experts are encouraging businesses to ensure they make their best efforts to attract the attention of this technology-savvy generation by enhancing their respective digital marketing schemes in the way Gen Y users enjoy.

This can be done in a few ways. Ensuring your website is attractive, updated often and has share-able content is of utmost importance, as is having a mobile version of your site in place. Promoting your company values and latest schemes digitally using an interesting, engaging and empathetic editorial voice is also key to grabbing and keeping their attention.

Interaction is key with this group of digital users, and your brand reputation and voice means everything in this context. Remaining stuffy and uncommunicative will guarantee a company’s demise; take steps to ensure it won’t happen to you!