Adatom Launches Holiday Campaign

Internet store and e-commerce enabler Adatom Inc. launched a holiday advertising and promotional campaign designed to build the Adatom.com brand name.

The campaign, with the tag line “We Make It Personal,” is being handled by advertising agency RocketScience, recently retained as the company’s agency of record.

Spending was not disclosed.

“Adatom was founded on the philosophy of creating consumer choice on the Internet by incorporating one-on-one customer service, vast product selections, low factory direct prices, convenience, security, guarantee and warranty,” said Richard Barton, chairman, CEO and president of Adatom.com.

“Our advertising campaign leverages this mission and highlights the superior customer service offered by our Personal Shopping Consultants.”

The campaign includes commercials on TV shows such as David Letterman, The Today Show, The X-Files, ABC Eyewitness News and Ricki Lake. Radio advertisements are also scheduled in the New York, Washington D.C., and San Francisco markets and a banner initiative also is planned.

As part of its campaign, Adatom is offering free shipping on all items this holiday season. The company is also sponsoring a Holiday Sweepstakes, which includes a $200 Adatom shopping spree or a Sega Dreamcast game console.

RocketScience is a five year-old advertising agency that was responsible for creating trade and consumer for New Century Network’s NewsWorks, which was formed by nine major media companies.

Adatom.com serves both the business-to-consumer and business-to-business markets with 29 retail categories.

The company said it also is implementing a turnkey e-commerce solution that will provide individuals, companies, and organizations with “instant” e-commerce capabilities, including back-end fulfillment, Web site development and a full-scale e-commerce infrastructure.