AdCenter Tool for Demographic Prediction
A marketer friend/source of mine just turned me on to a neat tool on Microsoft's adCenter that allows advertisers to predict consumer age and gender based on keywords and particular Web site URLs
A marketer friend/source of mine just turned me on to a neat
tool on Microsoft’s
adCenter that allows advertisers to predict consumer age and gender based on keywords and particular Web site URLs.
A couple of my own query results:
URL searches:
ClickZ.com: 64 percent male, ages 35˜49
Maxim.com: 60 percent male, ages 35˜49 (just 60 percent male? Hmmm…)
BabyCenter.com: 98 percent female, ages 25˜34
MySpace.com: 50/50 split, ages 18-24
Keyword searches:
Baby Phat: 76 percent female, ages 25˜34
AARP: 59 percent female, ages 50+
Star Trek: 64 percent male, ages 35˜49
Pashmina: 70 percent female, ages 25˜34
world cup: 63 percent male, ages 25˜34
online marketing: 60 percent male, ages 25˜34
This URL search seems way off:
NYTimes.com: 51 percent female, aged under 18
Leave a Reply
You must be logged in to post a comment.