AdForce, Engage Team Up to Deliver Profile-Driven Ads

Engage Technologies Inc. is teaming up with ad management company AdForce Inc. to provide profile-driven ad targeting services.

The collaborative solution will combine AdForce’s centralized online ad management system with Engage’s “Precision Profiling” technology and consumer interest data from Engage Knowledge, a Web database containing more than 30 million anonymous consumer interest profiles.

The agreement licenses AdForce to deliver to its customers a more comprehensive ad targeting solution by augmenting existing targeting technologies with visitor profiled based targeting. Financial arrangements were not disclosed.

By combining the precision of direct marketing with AdForce’s reach across the Internet, advertisers will gain customer targeting efficiencies over AdForce’s network, the companies said.

“Our combined technologies and services create another milestone in delivering one-to-one marketing,” said Chuck Berger, CEO of AdForce. “This agreement will leverage our outsourced advertising capabilities and will provide our customers with additional targeting options.”

The AdForce service delivers billions of ad impressions monthly for Internet advertisers and publishers to target, deliver, measure and analyze Internet ad programs for the best results. Engage is a unit of Internet holding company CMGI Inc.