ad:tech's SRO -- Much Too SRO
A reported 10,800 attendees are at squashed into New York's Hilton Hotel for ad:tech this week
A reported 10,800 attendees are at squashed into New York's Hilton Hotel for ad:tech this week
A reported 10,800 attendees are at squashed into New York’s Hilton Hotel for ad:tech this week. Everywhere you go, you feel like you’re trying to squeeze in the same room with all of them.
At the event’s opening this morning, new Chairman Drew Ianni warned delegates this year would be a “tight squeeze.” He wasn’t kidding. I’m at a session now at which over half the audience is forced to either stand or sprawl on the floor.
Everyone hates New York’s much larger, and very inconveniently located Javits Center. But c’mon ad:tech. It’s time to make the move in New York, as you did into San Francisco’s Moscone Center on the West Coast.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.