Amex Launches Flipboard Campaign in New Yorker
American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast.
American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast.
Amex and Lexus will be among the first to advertise in Flipboard publications from Condé Nast.
According to the companies, American Express launched its campaign today in the The New Yorker using the Flipboard iPad app ad offering, also available in Wired and Bon Appétit. Lexus will run a Flipboard campaign in all three publications in October. The full-page ad units can be tapped and link to a brand site landing page or Facebook page.
The two companies will share revenue from the ads, with Flipboard managing ad inventory and Condé selling directly to its advertisers, according to a press release about the offering. The firms worked together to develop the ad units, incorporating limited ad placements for better exposure.
“This new Flipboard integration will enable us to connect with our audience, and their lifestyles, in a creative way,” stated Dave Nordstrom, VP of marketing for Lexus in the release.
The companies expect to extend more titles to Flipboard throughout the year.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceIndustry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...
View articleSamsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Rea...
View articleThe financial services corporation is trying to simplify digital payments with emerging technologies. Read More...
View articleThe Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...
View articleThe museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you ...
View articleThe company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to pla...
View articleWith the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the ...
View articleConsumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are alread...
View article
Leave a Reply
You must be logged in to post a comment.