Research by Rakuten based on data from over 350 leading brands found that despite 6-9pm being the key time for Black Friday shoppers, retailers need to be set early, because early birds begin their shop at 6am.
Research by Rakuten based on data from over 350 leading brands found that despite 6-9pm being the key time for Black Friday shoppers, retailers need to be set early, because early birds begin their shop at 6am. In fact in 2013, 15 per cent of Black Friday sales took place before 9am, a trend that could be repeated.
Sumitra Joy, head of analytics at Rakuten Marketing commented:
“Marketers need to be making their brand visible on these days, as well as the days following and leading up to them, to be in the game this Christmas. Brands should harness detailed shopping insights to target their customers with the right campaigns, and by understanding the most popular dates, times, as well as products and devices, retailers can create targeted content to stand out at this very competitive time of year.”
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Hi Leighann – totally agree with what you’re saying about brands making themselves visible! Targeting customers with the right campaigns, at the right time is incredibly important for best brand experience as well as converting. We at StitcherAdds believe this to be rooted in Facebook and have blogged about a similar topic here https://stitcherads.com/prepared-cyber-monday-black-friday/ which I hope reads as a nice follow on. Would love to hear your thoughts.
Verity