An Upgrade for MediaVisor
In its newest version, DoubleClick's media planning product gets a bit more malleable.
In its newest version, DoubleClick's media planning product gets a bit more malleable.
DoubleClick has upgraded its media planning solution with more flexible back-end features.
MediaVisor clients can now import and export their media plans, customize email templates for RFPs and insertion orders, and create customized fields for media placements. The latter feature is designed to help agencies interact better with select publishers, DoubleClick said.
MediaVisor now also supports billing integration with AdWare Systems, an ASP billing tool used widely in offline marketing.
The changes are the latest in a series the company is making to its DART ad management tools. Other recent upgrades include reporting add-ons in its DFA ReportCentral and DFP Query tools, and the introduction of streaming video through Motif.
Additionally, DoubleClick recently exited the site analytics business, folding its SiteAdvance product and partnering instead with Omniture’s SiteCatalyst.
Other elements of the DART product suite include DART for Publishers, DART for Advertisers, the Motif rich media product and the SiteDirectory media catalog.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.