Is it just me or is AOL quickly surpassing Yahoo! in its development of original video programming? Two weeks after it announced it’s working with Mark Burnett on an online-only reality series, the portal comes out with another content development deal
Is it just me or is AOL quickly surpassing Yahoo! in its development of original video programming?
Two weeks after it announced it’s working with Mark Burnett on an online-only reality series, the portal comes out with another content development deal. This one will see the creation of short-form video programs from Katalyst Films, which is partly owned by Ashton Kutcher.
A minimum of five programs will have 20-plus “mini-episodes” each. I take that to mean we can expect two to three minute shows, which seems to be standard for most short-form content online these days. An AOL spokesperson said in-stream video ads will be sold against the programs.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.