Apple ranked world's most valuable brand, again

As if market domination, a profit the size of a small country’s GDP and the coolest credentials on the block weren’t enough, it only seems fair that Apple is crowned the world’s most valuable brand.

Brand consultancy Interbrand has unveiled its list of the world’s top 100 brands, with Apple towering  over the rest of the pack, followed by online giant Google.

Apple and Google were valued at $118.9bn and $107.43bn respectively.

Apple’s made it to the top for the second year in a row, however, new entrants to the arena have been challenging its dominance.

The principal risers this time round were Facebook (+86%), Audi (+27%), Amazon (+25%), Volkswagen (+23%), and Nissan (+23%).

Jez Frampton, Interbrand’s global chief executive officer, said: “Apple and Google’s meteoric rise to more than USD $100 billion is truly a testament to the power of brand building. These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”

Top 10 brands:

Apple, 118,863 $m (21%)
Google, 107,439 m$ (15%)
Coca Cola, 81,563 m$ (3%)
IBM, 72,244 m$ (-8%)
Microsoft 61,154 m$ (3%)
GE 45,480 m$ (-3%)
Samsung 45,462 (15%)
Toyota 42,392 m$ (20%)
McDonalds 42,254 m$ (1%)
Mercedes-Benz 34,338 m$ (8%)