Apple unveils new iPad Pro, iPhone and Apple TV

Apple unveiled several new products including a large iPad, two new smartphones, and an Apple TV update at its annual September event.

iPad Pro

Apple’s marketing chief Phil Schiller revealed a 12.9-inch screen iPad, the iPad Pro, which has a 10 hour battery life and is priced at £520.

“This is the clearest expression of our vision of the future of personal computing, a simple multitouch piece of glass that instantly transforms into anything you want it to be,” said Tim Cook, Apple’s chief executive.

Apple TV

The Apple TV has its own operating system with purpose designed apps, the Siri voice command feature, a touch-controlled remote, and new networks.

Industry Opinions

Craig Palli, Chief Strategy Officer at Fiksu said:

“The revamped Apple TV and the iPad pro both continue Apple’s path towards connecting with users in all facets of their lives through iOS. With their stake already claimed in the pocket, on the wrist, and on the couch, now they’re pursing the big (TV) screen and the work desk — and pretty soon the car as well, if those rumors are to be believed. “Mobile” is no longer about a screen size, or even actually moving around: it’s the operating system that ties a person’s digital activities together.”

“The iOS-everywhere strategy has one overwhelming advantage: data. With a connection to users throughout their day, Apple can gather incredible amounts of data on users and use it to improve the user experience with all their devices. That data could also let advertisers build ever more precise audiences for their messaging, allowing ads to be more relevant and timely than previously possible”.