ASOS: Online users have grown by a quarter

ASOS' online user-base has grown by 25% to 8.8 million active users. The online clothes retailer has also revealed a 30% increase in revenue.

ASOS’ online user-base has grown by 25% to 8.8 million active users. The online clothes retailer has also revealed a 30 per cent increase in revenue.

Nick Robertson, chief executive, said told The Drum that the UK performance v“remained strong”, while international business grew by 6 per cent.

“However, due to the fire at our Barnsley distribution centre, we lost sales during the quarter of between £25m and £30m… Engagement with our customers remains positive with a 25 per cent growth in active customers and increases in order frequency, conversion rate and average basket value. Sales for the year as a whole increased by 27 per cent.”

 

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