ASOS reports climbing sales due to savvy online marketing
Retail sales at ASOS climbed a massive 40% to £754 million in its fiscal full year, partly due to dedicated websites in countries such as the UK, Italy, France and the US.
Retail sales at ASOS climbed a massive 40% to £754 million in its fiscal full year, partly due to dedicated websites in countries such as the UK, Italy, France and the US.
Retail sales at ASOS climbed a massive 40% to £754 million in its fiscal full year, partly due to dedicated websites in countries such as the UK, Italy, France and the USm reports have revealed.
Sales for the fashion site increased by 57% in the US, 51% in the EU and 49% in the UK. The company is looking to bolster its share of the international market by launching a Chinese language site in October.
ASOS combines e-commerce, social media and content marketing to target young fashionable men and women looking to keep up with the latest trends at an affordable price, but also advertises clothing from luxury top-end brands. The ASOS magazine is one of the most thumbed fashion publications in the UK, and the firm has increased its marketing investment in the past few months to utilise this opportunity.
In the past year the sites number of active customers has jumped from 5 million to a staggering 7.1 million. This has been attributed to such features as ‘Follow My Parcel,’ which allows users to track their packages, and ‘Scan and Shop,’ which enables users to can an item in a magazine article on a smartphone, and they will be redirected to the sales page for the item.
River Island likewise has grand plans for the future, after its recent collaboration with Rihanna helped improve its profile with fashion-lovers. It posted a 0.4% increase to £802 million, and pre-tax profits of £97.8 million.
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[…] from giants such as John Lewis and Amazon, ASOS has been riding a tide of digital marketing success in recent years. It’s successful combination of e-commerce, social media and attractive […]