ASOS top UK retailer on Pinterest for Christmas 2014
For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest in the run-up to Christmas.
For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest in the run-up to Christmas.
For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest in the run-up to Christmas.
In a study of ten top UK retail sites, images and pages from asos.com are being shared most frequently on Pinterest, with Amazon UK and John Lewis taking second and third positions respectively.
Content from asos.com currently generates the highest average number of pins (shares) per week (7,202) on Pinterest, nearly five times more than amazon.co.uk (1,620 pins) and almost seven times more than johnlewis.com (1,096 pins).
The findings come from a study by the provider of the leading global search experience optimisation platform, Searchmetrics.
Marcus Tober, CTO and founder of Searchmetrics said: “Pinterest plays an important role in introducing consumers to retail products they may not be aware of and also drives traffic back to online retailers’ product pages because each pin incorporates a link to the original web page where the content can be found.”
Top UK Retailers on Pinterest in the Christmas 2014 shopping season:
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