A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. Now it seems that th...
View articleIt has now become almost impossible to read news online without encountering recommendations for related content. In the main, it’s garbage. Co...
View articleThis is the first in a series in which I’ll look at some checkout optimisation basics, features or practices which are likely to reduce abandonm...
View articleThe checkout user experience matters a lot. While retailers seem to have ironed out many of the major conversion killers over the years, there’s...
View articleWith the Fintech Innovation Awards coming up soon, I’ve been taking a look at some of the best uses of marketing in this sector. Adulting 101: ...
View articleThis week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now...
View articleThe importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline ...
View articleGoogle had already revealed that RankBrain, its artificial intelligence system, was the “third most important signal contributing to the result ...
View articleCustomer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is ...
View articleHow much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? From my p...
View articleBuy online, collect in store services are already so popular in the UK that most large retailers offer it, while it’s set to grow in the US. But...
View articleLast week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...
View articleThe practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on wh...
View articleAccording to Internet Retailer, Kate Spade is planning to introduce a buy online, collect in store (BOPS) service this year. It’s been popular i...
View articleGoogle has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the candidates...
View articleAirbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has playe...
View articleM. Scott Havens is Global Head of Digital at Bloomberg Media, and oversees the company’s global consumer digital initiatives. He’ll be sp...
View articleGoogle is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face...
View articleAs reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results pages. This change beg...
View articleKitchenware retailer Joseph Joseph has just launched a new version of its website. It looks great, but what’s behind the redesign? I’ve be...
View articleToday sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report...
View articleIn this post, I’ll show a range of examples of site search from various ecommerce sites, inspired by this week’s #ecomchat discussion on T...
View articleAs site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. In t...
View articleContent marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to t...
View articleWhen writing about ecommerce, there are a number websites I can rely on for best practice examples to use. One of these is Schuh. Whether its example...
View articleI’ve noticed a trend recently in the use of pop-ups by ecommerce sites. Pop-ups are nothing new, but they seem to be used more widely than ever....
View articleImages matter in ecommerce. When used effectively, they can convey vital information about a product, and can help to drive sales. In addition, imager...
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