Permission-based e-mail fails to reach users' in-boxes at the top ISPs 15 percent of the time, according to a new report. Read More...
View articleMarketers are looking to make more long-term investments online. Be ready to support them with a smart media plan. Read More...
View articleSpain and Italy are next, as the paid search leader looks to reduce its dependence on Yahoo! and MSN. Read More...
View articleResearch indicates that office workers more than make up for personal time spent on the Web, and at-work usage has little impact on productivity. Read...
View articleThe average activity for a Web user in December 2002, as reported by Nielsen//NetRatings Inc. Read More...
View articleWhat information sells a product or service? How much, and in what order? A new, three-point approach to online selling. Read More...
View articlePlacing text ads are one way to grow your list. Read about another. Read More...
View articleThe Online Publishers Association divides the day into five parts, as it strives to make the Internet the main medium for advertising during work hour...
View articleReebok International taps Organic as online agency of record for global marketing; Advertising.com promotes its regional sales directors; Tribal DDB C...
View articleAn oxymoron? With all the hubbub about ad intrusiveness, you'd think a publisher's attempt to please its advertisers and users would be an exercise in...
View articlePaid listings now appear on the search directories of AOL's UK, France and Germany sites. Netscape's French and German sites will also use paid search...
View articleJust in time for Valentine's Day, the Web portal's dating site searches the World Wide Web for America's most eligible bachelors. Yahoo! Tests Expande...
View articleThe most popular U.S. search terms for last week reveal the collective interests of the online population. Read More...
View articleDespite all the moaning by e-tailers, such a tax is inevitable and will not impede the growth of e-commerce, says a new industry study. Read More...
View articleThe portal's newfound emphasis on search leads it to experiment with paid listings partner Overture. Yahoo! Launches 'Operation Bachelor' Read More...
View articleThe second Terry Tate commercial will take aim at Nike, as Reebok tries to maintain the offline-online buzz created by its 'office linebacker' charact...
View articleTaking advantage of daily traffic and conversion patterns can pay off for your SEM. Read More...
View articleFind the right approach to collecting your dream customers' data -- it's a match made in heaven! Read More...
View articleThe right move at the right time can result in financial growth and help a worthy cause. Read More...
View articleThe paid listings company partners with Yahoo!'s Inktomi to sign up the top sports site. Read More...
View articleNielsen//NetRatings analyzes who is going where on the Web, and for how long. Read More...
View articleWith an audience of 138 million and spots costing $2.1 million, even a boring Super Bowl makes a big impact. Read More...
View articleAgency plans to address proliferation of unsolicited commercial e-mail and current and proposed junk e-mail legislation. Read More...
View articleThe interactive agency and ad-server returns its first-ever profit on sharply higher revenue, as it hails a strengthening Internet ad market. Read Mor...
View articleE-tailers that help online shoppers save time and money are likely to improve customer satisfaction, according to research that demonstrates the influ...
View articleThe news site will roll out 'wide-angle targeting,' which allows an advertiser to target ads to a user's behavior on the site. Also on tap: half-page ...
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