Video strategy is simple... find new fans where they live and bring them to where you live. If you own all the rights to your content, why not take fu...
View articleWhat's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot. Read More...
View articleHavas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Read More...
View articleGroupon is on a buying frenzy and just acquired online flash sales fashion retailer ideeli for $43 million in cash. Read More...
View articleNBC Universal plays a huge card with its investment in video startup NowThis News and opens itself up to a world of untapped opportunities. Read More...
View articleFacebook is starting its first ever operations in New York after purchasing conversation startup, Branch, for a reported $15 million. Read More...
View articleA new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably em...
View articleGrabbing some time with Mindshare's Jordan Bitterman to find out what was hot at the show. Read More...
View articleThe brand seeks to make moderation aspirational to men in their mid-20s in its Dance More, Drink Slow campaign, which includes videos and music. Read ...
View articleWhat we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better an...
View articleMarketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, mar...
View articleThese 5 key factors will separate those that make big gains in their digital & social media marketing efforts from those that will not in the pivo...
View article2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Read More...
View articleIn 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Read More...
View articleIt's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in ...
View articleTo give customers an amazing digital experience, there are four questions we need to ask. Read More...
View articleAirwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Read More...
View articleAs of April 9, domain and open graph sponsored stories will no longer be served to users. Read More...
View articleAs the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Read More...
View articleA leading DSP in APAC is seeking buyers after appointing Jirsch Sutherland as administrators. Read More...
View articleWhen was the last time you and your executives watched users try to find things on your mobile experience? Read More...
View articleThe next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhe...
View articleAttribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribu...
View articleIt just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media. Read More...
View articleConsumers with the Domino’s mobile app and the Ford Sync in-car connectivity system will soon be able to order pizza with voice commands from within t...
View articlePinterest acquired two-man startup VisualGraph, an image recognition and visual search platform. Many say this move primes Pinterest to be a leading i...
View articleTwitter co-founder, Biz Stone, launches a social search app called Jelly on iOS and android. Read More...
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