General Interactive Inc. in Cambridge,MA was appointed by Calvin Klein Cosmetics to be the company's e-mail agencyof record for the new cK one adverti...
View articleHigh-income households in the UK will be primarily responsible for a boom in the booking of online travel in that country. According to INTECO Researc...
View articleNearly half of Internet users say the medium is just about becoming a necessity, and almost three-quarters use it to make better buying decisions, acc...
View articleInternet guide network MiningCo.com in New York City named John Caplan to the newly created position of senior vice president of marketing. Read More...
View articleUsed to be that if you want to create high-powered animations, diagrams, and other graphic presentations on the fly, you'd better be prepared to shack...
View articleOnline print shop iPrint.com and Excite Inc. are teaming up for a specialpromotion that gives Excite e-mail users the opportunity to design and order1...
View articleU S WEST Dex Internet Yellow Pages, a regionalprovider of nationwide business listings information, said it will deliver itsInternet yellow pages cont...
View articleExperTelligence Inc., a Web database server technologycompany, launched WebData , a database-only portal site, andthe WebData Network , a service feat...
View articleExcite's MatchLogic division unveiled targetingand measurement technologies for interactive advertising in the world of cabletelevision and broadband....
View articleUnique Media Services in Columbia, SC, which operates the Unique Media Network , signed a salesrepresentation agreement with WinShareware.com. Read Mo...
View articleApproximately one-third of all Internet users have made a purchase on the Internet in the past year, according to eMarketer's eCommerce study. The stu...
View articleStudies show that 64 percent of those who accessed the internet over past 30 days did so from their offices. Ratings companies, meanwhile, are having ...
View articleWith the mall parking lots resembling lifeboat queues on the Titanic, stores jammed with Furby-crazed parents, and a labor-strapped economy making goo...
View articleSan Francisco-based WorldPages/WebYP Inc. , an Internet white and yellow pages directory provider, formed an alliance with investment site StockMaster...
View articleThe majority of Internet users would welcome government intervention in promoting information security, and in fact, would even inconvenience themselv...
View articleThe Hong Kong chapter of the Internet Advertising Bureau was formally launched on Nov. 20 at the Asia Internet Advertising Forum in Hong Kong with the...
View articleA report by Forrester Research examining online directories concludes that advertisers are not getting a return on investment for their listings. Forr...
View articleWebConnect launched its Site Price Index (SPI), which provides the quantifiable data on the cost of placing banner advertisements on various Internet ...
View articleTHINK New Ideas Inc. said that the companyhas been selected by National Football League Players Inc. ,the licensing and marketing unit of the NFL Play...
View articleEmployment site CareerMosaic is extending itsadvertising and promotion program with Yahoo!, which began in November 1997. Read More...
View articleModem Media . Poppe Tyson Inc. filed for an initial stock offering that could raise as much as$45 million. Read More...
View articleComputer hardware and software continue to be among the most popular items purchased via the Internet, according to the latest research. A report from...
View articleBack in 1986, when Suzan Nolan was a mere pup launching what has become one of the biggest direct marketing agency networks in Europe, "pan-European" ...
View articleEver come up with a great idea and start to execute on it...only to find the identical plan suddenly announced with great fanfare in the morning newsp...
View articleFinancial institutions across the board are struggling to identify a clear business strategy and a business case for electronic commerce, according to...
View articleWebstakes , a prizeand savings club, recently launched iDialog, an e-commerce promotionsservice designed to help companies build long-term relationshi...
View articleWeb community GeoCities launched itsfirst major integrated communications program featuring a new brandidentity, designed both as a corporate mark and...
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