Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a tw...
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View articleYour challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually ...
View articleAs the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Exc...
View articleMarketers must be more open to receiving feedback and replies from their customers via all of their email touches. Read More...
View articleUsing popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Read More...
View articleAs the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at ClickZ wish you al...
View articleFrom launching Twitter Vine to their IPO and all the news in between, 2013 was a memorable year for Twitter users, advertisers, marketers, and investo...
View articleYouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves as well. These were the 20 biggest stories in 2013. ...
View articleImages of the Play-Doh sculptures were released individually and help highlight some of the fun uses of the compound, the brand says. Read More...
View articleWhen change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams o...
View articleSnowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untrou...
View articleAs email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more su...
View articleLearn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Read More...
View articleTwo new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to th...
View articleColumnist Alan Cutter shares his versions of holiday songs sure to have the digital marketer humming - and nodding - along. Read More...
View articleTuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why. Read More...
View articleAdrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marke...
View articleMarketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why. Read More...
View articleSixty developers gathered for 12 hours of solid coding to help Typhoon Haiyan victims. The Hack for a Cause founder shares his insights on social tech...
View articleRevenue from online ads in the U.S. soared by 15 percent from a year earlier to $10.69 billion in the third quarter. Read More...
View articleThe site allows consumers to virtually decorate their homes while also communicating potential hazards and how to avoid them. Read More...
View articleTomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Re...
View articleColumnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of t...
View articlePPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes ...
View articleIn email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study....
View articleHow do you toe the line of drawing attention to your brand while also delivering meaningful, educational, and enjoyable content? Read More...
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