How Airship’s mobile CX platform helps brands deliver exceptional customer experiences
Case Study

How Airship’s mobile CX platform helps brands deliver exceptional customer ...

6y Jacqueline Dooley

How Airship’s mobile CX platform helps brands deli...

Mike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...

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Make sure your marketing vision is 20-20 this year
Digital Marketing

Make sure your marketing vision is 20-20 this year

6y Tom O'Regan

Make sure your marketing vision is 20-20 this year

Madison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead. Read More...

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Marketing automation solutions every SMB should have in 2020
Automation

Marketing automation solutions every SMB should have in 2020

6y Chad Ruff

Marketing automation solutions every SMB should ha...

Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...

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Strategies to refine Instagram marketing for ecommerce
Digital Marketing

Strategies to refine Instagram marketing for ecommerce

6y Martin Ochwat

Strategies to refine Instagram marketing for ecomm...

60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...

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How new technology is changing the game for the luxury customer
Digital Marketing

How new technology is changing the game for the luxury customer

6y Hadar Paz

How new technology is changing the game for the lu...

How live chat, chatbots, AI and more are creating a new opportunity for luxury brands to create a better, seamless digital customer service experience...

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WeatherBug increases monthly revenue with InMobi mediation
Case Study

WeatherBug increases monthly revenue with InMobi mediation

6y Jacqueline Dooley

WeatherBug increases monthly revenue with InMobi m...

Free weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...

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Brands are competing on emotional connection, and using AI to get there
AI & Automation

Brands are competing on emotional connection, and using AI to get there

6y Danny Tomsett

Brands are competing on emotional connection, and ...

Emotional connection is more than twice as valuable to brands than customer satisfaction. But how can they connect with people on a deeper, human leve...

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Immersive AR is coming to a movie theater near you
AR & VR

Immersive AR is coming to a movie theater near you

6y Jacqueline Dooley

Immersive AR is coming to a movie theater near you

Computer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read More...

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AI in marketing: How to find the right use cases, people and technology
AI & Automation

AI in marketing: How to find the right use cases, people and technology

6y Bill Hobbib

AI in marketing: How to find the right use cases, ...

DataRobot's SVP of Marketing, Bill Hobbib, discusses how to evaluate opportunities that are good for AI, and offers best practices for implementing an...

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Four tips to maximize content creation for personalization
Content

Four tips to maximize content creation for personalization

6y Mukund Ramachandran

Four tips to maximize content creation for persona...

Dynamic Yield's Mukund Ramachandran discusses the importance of establishing an optimal content cadence in line with your organization’s personalizati...

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Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers
Digital Advertising

Walmart teams with Kenshoo to expand sponsored search offering to brands an...

6y Jacqueline Dooley

Walmart teams with Kenshoo to expand sponsored sea...

Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com...

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Connecting the dots in the customer journey
Content

Connecting the dots in the customer journey

6y Gene Lee

Connecting the dots in the customer journey

Mailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers...

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Nine marketing automation strategies to win the war for ecommerce
Automation

Nine marketing automation strategies to win the war for ecommerce

6y Himanshu Rauthan

Nine marketing automation strategies to win the wa...

Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...

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2020 will be the year of the consumer
Digital Marketing

2020 will be the year of the consumer

6y Cheryl Guzman Ng

2020 will be the year of the consumer

Global Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. ...

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SaaS 2020 Trends: Customer retention lies in engagement, partnership, and nurturing the P2P community
Digital Marketing

SaaS 2020 Trends: Customer retention lies in engagement, partnership, and n...

6y Robin van Lieshout

SaaS 2020 Trends: Customer retention lies in engag...

Customer success community platform inSided's CEO Robin van Lieshout, provides the key trends for the SaaS market in 2020. Read More...

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Don’t jump on the AR bandwagon without definitive purpose
AR & VR

Don’t jump on the AR bandwagon without definitive purpose

6y Marcel Hollerbach

Don’t jump on the AR bandwagon without definitive ...

Productsup's Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a ...

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2020: A new chapter for AI technologies in customer experience?
AI & Automation

2020: A new chapter for AI technologies in customer experience?

6y Joe Petro

2020: A new chapter for AI technologies in custome...

Conversational AI specialists Nuance Communications' CTO Joe Petro, provides key trends for the technology sector to look out for in 2020. Read More...

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Marketing predictions for 2020 by Pega's Tom Libretto
Digital Marketing

Marketing predictions for 2020 by Pega's Tom Libretto

6y Tom Libretto

Marketing predictions for 2020 by Pega's Tom Libre...

Pegasystems has dusted off its crystal ball to share its 2020 predictions highlighting the key trends affecting businesses as they look ahead and adva...

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How to leverage push notifications to drive post-holiday sales
Digital Transformation

How to leverage push notifications to drive post-holiday sales

6y Shrikant R Kale

How to leverage push notifications to drive post-h...

How to take advantage of the most profitable time of the year? iZooto's Shrikant R Kale shows how to leverage push notifications to drive post-holiday...

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AR puts the person in personalized advertising
AR & VR

AR puts the person in personalized advertising

6y Piero Pavone

AR puts the person in personalized advertising

Brands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin i...

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Modulr's Edwin Abl discusses the changing role and new challenges facing the modern CMO
Digital Leaders

Modulr's Edwin Abl discusses the changing role and new challenges facing th...

6y Jacqueline Dooley

Modulr's Edwin Abl discusses the changing role and...

Payment as a service API platform Modulr's Edwin Abl, discusses his professional journey and weighs in on the changing role of the CMO debate. Read Mo...

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Cooler Screens is bringing the digital shopping experience to brick-and-mortar stores
AI & Automation

Cooler Screens is bringing the digital shopping experience to brick-and-mor...

6y Jacqueline Dooley

Cooler Screens is bringing the digital shopping ex...

Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read M...

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Three steps on how to get personalization right
Digital Marketing

Three steps on how to get personalization right

6y Ian Lowe

Three steps on how to get personalization right

With a new Gartner report predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak's Ian Lowe shows how to get ...

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Identify bottlenecks in your supply chain with machine learning
AI & Automation

Identify bottlenecks in your supply chain with machine learning

6y Amit Dua

Identify bottlenecks in your supply chain with mac...

By integrating machine learning along with the emerging technologies in supply chain management, companies can achieve a better understanding of the l...

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Oxford University Press former CMO weighs in on martech challenges, trends, and predictions
Digital Leaders

Oxford University Press former CMO weighs in on martech challenges, trends,...

6y Jacqueline Dooley

Oxford University Press former CMO weighs in on ma...

Colleen Scollans leverages her vast experience as a marketing leader to help brands build their tech stack, and tells vendors how they can improve the...

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Top six reasons marketers struggle to deliver personalized consumer experiences
Analytics

Top six reasons marketers struggle to deliver personalized consumer experie...

6y Devon DeBlasio

Top six reasons marketers struggle to deliver pers...

Marketers love to talk about personalization, but today it's more aspirational than operational for many organizations. As Neustar's Devon DeBlasio ex...

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Three “head fakes” and three tech trends to watch out for in 2020
Digital Marketing

Three “head fakes” and three tech trends to watch out for in 2020

6y Erik Dochtermann and Robert Jones

Three “head fakes” and three tech trends to watch ...

MODCo Media's Erik Dochtermann and MiQ's Robert Jones offer up the tech trends that advertisers and marketers assume to be the most promising, along w...

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