ChatGPT beyond the hype: How to use AI models for better email marketing
AI

ChatGPT beyond the hype: How to use AI models for better email marketing

3y Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

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Marketing to the CFO
Collaboration

Marketing to the CFO

3y Tyrona Heath

Marketing to the CFO

The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...

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What role does page speed play for SEO?
SEO

What role does page speed play for SEO?

3y DebugBear

What role does page speed play for SEO?

Page speed has been a ranking factor for a long time, but it has increased in importance over the last two years. Learn about Google’s Core Web Vitals...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

3y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Don’t invest in new marketing tech until you do this
Marketing Technology

Don’t invest in new marketing tech until you do this

3y Courtney Trudeau

Don’t invest in new marketing tech until you do th...

In times of economic downturn and uncertainty, brand goals are shifting inward. A technology roadmap can be used to maximize tech investments and ensu...

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Digital CX built on good data
Analytics

Digital CX built on good data

3y Mallory Green

Digital CX built on good data

How to lay the foundation for an improved customer experience across digital channels Read More...

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Brands, be mindful or be gone
Brand experience

Brands, be mindful or be gone

3y Adrienne Little

Brands, be mindful or be gone

A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

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Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement
322023

Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and...

3y Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

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Scaling ecommerce brands in 2023: Strategies and best practices
322023

Scaling ecommerce brands in 2023: Strategies and best practices

3y Team ClickZ

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

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Dispelling myths and understanding realities of social impressions measurement
322023

Dispelling myths and understanding realities of social impressions measurem...

3y Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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What does performance marketing look like in 2023?
Data-Driven Marketing

What does performance marketing look like in 2023?

3y Guy Sheetrit

What does performance marketing look like in 2023?

With performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read Mo...

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What is marketing attribution and why you should care
322023

What is marketing attribution and why you should care

3y Team ClickZ

What is marketing attribution and why you should c...

Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...

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How are brands performing on TikTok and Snapchat?
322023

How are brands performing on TikTok and Snapchat?

3y Jamie Bolton

How are brands performing on TikTok and Snapchat?

These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...

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Paid social measurement: navigating the challenges for ecommerce brands
322023

Paid social measurement: navigating the challenges for ecommerce brands

3y Team ClickZ

Paid social measurement: navigating the challenges...

Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS
322023

Unveiling Meta's contribution to top-of-funnel relative ROAS

3y Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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Exploring the rise of top-of-funnel advertising in ecommerce for 2023
322023

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

3y Jamie Bolton

Exploring the rise of top-of-funnel advertising in...

Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

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Navigating the evolving landscape of targeted advertising and marketing measurement
322023

Navigating the evolving landscape of targeted advertising and marketing mea...

3y Jamie Bolton

Navigating the evolving landscape of targeted adve...

Navigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read More...

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Exploring the most interesting "alternative" channels: Pinterest, Performance Max, and more
322023

Exploring the most interesting "alternative" channels: Pinterest, Performan...

3y Jamie Bolton

Exploring the most interesting "alternative" chann...

With the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...

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How to make collaborative content work for your brand
Content & Experience

How to make collaborative content work for your brand

3y Ann Smarty

How to make collaborative content work for your br...

A guide for brands to make the most of collaboration from a strategy and process point of view Read More...

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Mastering the marketing mix through diversification
322023

Mastering the marketing mix through diversification

3y Jamie Bolton

Mastering the marketing mix through diversificatio...

Diversify to amplify results using these insights and framework Read More...

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What is ‘All-Weather Marketing’ and how can it help you tackle economic instability?
Advertising & Promotion

What is ‘All-Weather Marketing’ and how can it help you tackle economic ins...

3y Tyrona Heath

What is ‘All-Weather Marketing’ and how can it hel...

How this is an insulator against instability, and offers recommendations for how marketers should approach strategy, creative, distribution, and measu...

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iOS 14 uncovers measurement vulnerabilities for business
322023

iOS 14 uncovers measurement vulnerabilities for business

3y Jamie Bolton

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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The shifting sands of macro advertising and where OOH fits in
Digital Advertising

The shifting sands of macro advertising and where OOH fits in

3y Matthew O’Connor

The shifting sands of macro advertising and where ...

Why advertisers should pump the brakes on ineffective formats and give OOH a larger slot in their media mix during major shifts Read More...

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Why mobile friendly websites are more important than ever
Innovation

Why mobile friendly websites are more important than ever

3y David Soffer

Why mobile friendly websites are more important th...

As the online marketing website space has become more competitive over the years, mobile friendly websites are imperative to a business's success Read...

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eCommerce advertising predictions for 2023
322023

eCommerce advertising predictions for 2023

3y Jamie Bolton

eCommerce advertising predictions for 2023

How brands can leverage some of the key trends for 2023 to drive success in the ecommerce space Read More...

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30 DTC brands that showcased exceptional performance in Q4
322023

30 DTC brands that showcased exceptional performance in Q4

3y Jamie Bolton

30 DTC brands that showcased exceptional performan...

The COVID-19 pandemic has drastically changed consumer buying habits, leading to an explosive growth of DTC companies Read More...

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The explosion of retail media: opportunities and challenges for brand marketers 
Marketing

The explosion of retail media: opportunities and challenges for brand marke...

3y Kari Smith

The explosion of retail media: opportunities and c...

The explosion of retail media and a shift in shopper trends over the past few years has pushed brands to increase their awareness of gaps in infrastru...

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