Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local mar...
View articleIn the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada ch...
View articleApps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Read More...
View articleApple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Read More...
View articleUber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...
View articleCart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and c...
View articleMost people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...
View articleWhile big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for ...
View articleWithout products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencie...
View articleIn this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Read More...
View articleGoogle Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence m...
View articleLimiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology. Read...
View articleWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...
View articleWhen companies like Apple and Amazon experience outrageous success and reshape an industry, it's often because of the visionary leadership of those pe...
View articleMarketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...
View articleNew opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...
View articleBecause consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...
View articleFollowing a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens whe...
View articleChina's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...
View articleYouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Read ...
View articleMarketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than th...
View articleRelationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade whil...
View articleEmployees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say -...
View articleHaving a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traf...
View articleProduct page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popu...
View articleAPAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...
View articleFacebook has announced a new encryption feature that will secure email data from both hackers and government interference. Read More...
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