Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...
View articleWith the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recall...
View articleThe Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...
View articleMultichannel customer service is a must in 2016. Who's doing it best? Read More...
View articleAs the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...
View articleHow does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...
View articleIn our inaugural edition of this new Throwback Thursday column, the president and CEO of DDB New York takes a trip down memory lane to share his most ...
View articleSuper Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...
View articleBe Like Bill came out of nowhere and now has 1.5 million Facebook likes. Here are a few lessons you can apply to your own meme-making. Read More...
View articleBad ads aren’t only fraudulent. Last year, Google disabled 780 million ads for infractions such as promoting counterfeit products and being too ...
View articleIs Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded soci...
View articleAre you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...
View articleNew research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...
View articleUser interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so...
View articleFeaturing figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...
View articleDuring CES, ClickZ stopped by Zappos HQ in Downtown Las Vegas to talk with 16-year veteran Matt Burchard about how the company has evolved over the ye...
View articleThere were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites. Read More...
View articleWe're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...
View article2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...
View articleThe idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...
View articleAs virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in V...
View articleFor the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...
View articleBudweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...
View articleAnalyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...
View articleAs gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleIt's been more than a year since ClickZ wrote about the advent of alternative social platforms Ello, Tsū and Bubblews. We though it was time for an up...
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