Emojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing cons...
View articleBrands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established ...
View articleSocial media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the bra...
View articleAs mobile payments become more commonplace, brands like Western Union and MoneyGram are forced to adapt. Can they keep up with digital native platform...
View articleThe video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nik...
View articleWith the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Read ...
View articleAs McDonald's struggles, the brand relaunched the Hamburglar, a marketing mascot who hasn't been seen since 2002. But is that enough to help foster a ...
View articleLocation-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to str...
View articleAs people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs a...
View articleFacebook and IBM both have features that provide advertisers with behavioral insights about consumers. A new partnership combining them will result in...
View articleThough marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, f...
View articleMany marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding...
View articleAfter renovating restaurants and holding subsequent reopening celebrations, Friendly's realized how much its emails resonate with the "BFFs" who recei...
View articleThe latest brand to use virtual reality, Patrón shows users the entire tequila-making process, from picking agave plants to boxing bottles, from the p...
View articleAfter a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to oth...
View articleTo improve attribution, Twitter announced a new partnership with Google. The platform has also reached an agreement to acquire TellApart, a company th...
View articleCaptain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...
View articleNot even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to ...
View articleNearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel ar...
View articleDating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...
View articleIn UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria...
View articleShortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'O...
View articleAOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types. Read More...
View articleSocial media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend wil...
View articleFor a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that t...
View articleBringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into ...
View articleIn the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order ...
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