Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your ...
View articleDigital transformation is changing every aspect of the business landscape, provided that leaders are ready to embrace it. What’s the state of digital ...
View articleAs well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features make it even more app...
View articleCynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...
View articleEcommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and thei...
View articleThe use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus ...
View articleTwitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it ...
View articleSnapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms. Read More...
View articleEmail marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started. Read...
View articleInstagram has increased the number of photos and videos we can upload for each post. How can brands take advantage? Read More...
View articleSocial media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics aff...
View articleThe explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to cons...
View articleIt's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page'...
View articleAs social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. Rea...
View articleEmail marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. ...
View articleInstagram is turning its focus on how businesses use its platform, by improving Stories and making it more efficient. Read More...
View articleThere was an increased use of emojis in 2016 and Instagram was no exception. How do they affect engagement though? Read More...
View articleA new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Read More...
View articleNew Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them. Read More...
View articleIt’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicat...
View articleIt has been a very busy year for Instagram. Read More...
View articleAccording to Instagram, 25% of Instagrammers use Direct to save something for later. This option may be replaced by the Save feature and encourage eve...
View articleIf your business is ready to improve its customer experience in 2017, here are our suggestions on the methods to focus on. Read More...
View articleEmotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How ca...
View articleFrom the most popular tactics during 2016, to the new strategies we need to apply in 2017. Read More...
View articleIt's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Rea...
View articleBlack Friday 2016 saw an increased interest in online shopping, breaking last year's record with a 21.6% growth. Read More...
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