Average CPL Data by Category for Year Ending July 2009
Average cost-per-lead rates for CPG, Entertainment, Health, Non-Profit, Retail, Technology and Travel categories.
Average cost-per-lead rates for CPG, Entertainment, Health, Non-Profit, Retail, Technology and Travel categories.
How much does an online lead cost? The following data, provided by online lead generation firm Pontiflex, shows the average cost-per-lead across seven categories, compiled from a sample of 709 of Pontiflex’s partner Web sites for the year ending July 31, 2009.
The figures show the cost of two separate types of leads: basic and premium. Basic data includes information such as a user’s first name, last name, e-mail address and postal address, whereas premium fields include more detailed information such as telephone numbers, social networking usernames, and custom questions. Leads for the campaigns analyzed were non-incentivized, opt-in, and purchased on a cost-per-lead pricing model. The consumer sample included North American adults aged 18 and over. The data were gathered from campaigns that had a minimum spend of $5,000 during the one-year time period.
| U.S. Average Cost Per Lead (CPL) by Category, year ending July 31 2009 | ||||||
|---|---|---|---|---|---|---|
| Category | CPL “Basic” ($) | CPL “Premium” ($) | ||||
| Overall | 0.60 | 2.27 | ||||
| CPG | 0.87 | 1.13 | ||||
| Entertainment | 0.80 | 3.00 | ||||
| Health | 0.60 | 3.36 | ||||
| Non-Profit | 1.33 | 1.85 | ||||
| Online Retail | 0.59 | n/a | ||||
| Technology | 0.43 | 3.75 | ||||
| Travel | 1.40 | 2.50 | ||||
| Source: Pontiflex CPL Benchmark Study, August 2009 | ||||||
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View articleBrand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleFacebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View article
Leave a Reply
You must be logged in to post a comment.