According to a new study from LinkedIn, 93% of surveyed business to business (B2B) marketers are utilising content marketing to create compelling messages about their brands, and are embracing social media as a means to spread these ideas across the internet.
According to a new study from LinkedIn, 93% of surveyed business to business (B2B) marketers are utilising content marketing to create compelling messages about their brands, and are embracing social media as a means to spread these ideas across the internet.
The below infographic reveals that 58% of those questioned are in plans to increase their content marketing budgets over the next year.
As well as this, 87% of content marketers are using social media platforms as part of their marketing tactics, with 91% favouring LinkedIn over Twitter or Facebook, used by 85% and 81% of those surveyed.
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[…] According to a new study from LinkedIn, 93% of surveyed business to business (B2B) marketers are utilising content marketing to create compelling messages about their brands, and are embracing social media as a means to spread these ideas across… […]