B2BWorks Will Serve Ads For OfficeMax.com
Online business-to-business ad network B2BWorks has snagged OfficeMax.com as a client, winning theright to sell ads on the small-business-oriented site.
Online business-to-business ad network B2BWorks has snagged OfficeMax.com as a client, winning theright to sell ads on the small-business-oriented site.
Online business-to-business ad network B2BWorks has snagged OfficeMax.com as a client, winning the right to sell ads on the small-business-oriented site.
The move is an important one for B2BWorks in that it adds a big brand-name customer to its roster, giving it additional credibility. The network’s clients so far have mostly consisted of the online versions of printed trade publications.
The deal also gives the B2B ad network more reach. It won’t be as highly-targeted as the audience it reaches at the trade publication sites, but it will be an audience that’s attractive to advertisers. Many of the more consumer-oriented ad networks — DoubleClick, Engage,
and 24/7 Media
— have launched channels, or whole networks, dedicated to business-to-business sites.
“Our agreement with OfficeMax.com gives us significant additional access to small- and medium-sized business executives,” said Bill Furlong, president and chief executive officer of B2BWorks.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.