Baidu Visualization Map Tracks Chinese New Year Migration
Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth.
Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth.
As millions of Chinese travel home to celebrate Chinese New Year this Friday, Baidu has started tracking what is said to be the largest annual migration on Earth, and has presented it as a visualization map.
The Chinese New Year migration map is built from Baidu’s location-based services (LBS) open platform data, which is based on more than 5 billion daily positioning requests sent through its products such as Baidu Maps and other apps that use the search provider’s positioning technology and services, according to a Baidu spokesperson.
The visualization map, updated every hour for eight hours daily, illustrates the hottest migration paths as well as the most popular cities and provinces people are traveling to and leaving from.
For example, on Wednesday at 6 p.m., Beijing, Chongqing, and Shanghai were the top three cities people returned to and left from. Clicking on the map also reveals that the most popular cities people return to from Beijing include Baoding, Tianjin, and Chengdu.

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceTwitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...
View articleIn addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
View articleChina will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleThis week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...
View articleGoogle's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...
View articleMicrosoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...
View articleBy optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. Read More...
View article
Leave a Reply
You must be logged in to post a comment.