Born in the run-up to the 2012 Olympic Games in London, the GREAT Britain campaign has generated a direct return to the UK economy of over £1bn in just three years. We go behind the scenes of this iconic campaign.
Born in the run-up to the 2012 Olympic Games in London, the GREAT Britain campaign has generated a direct return to the UK economy of over £1bn in just three years.
Currently active across 144 countries, the GREAT Britain campaign unites the international promotional efforts of 17 government departments. That’s a lot of stakeholders to keep happy, and a diverse range of users with access to precious visual assets.
And it’s only getting bigger. As a spokesperson at GREAT explains: “GREAT is growing all of the time — working with new partners, operating in new markets, reaching new audiences.”
A new case study goes behind the scenes at the GREAT campaign, examining how 800+ users across almost 150 countries share thousands of assets and protect a central brand.
Fill in the form below to download your free copy.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define ...
View articleUber is turning trip and takeout data into a new planning input for brands. Its Uber Intelligence platform promises richer real world insight for mark...
View articleTechnology for Marketing 2025 carried one clear message: marketers are done with noise, they want results. From simplifying martech to rethinki...
View articleIn this exclusive interview ahead of Retail Media Pioneers, Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strate...
View articleExplosive E-Commerce Growth and Loyal Fans ThirdLove has quietly become a powerhouse in online intimate apparel, with its e-commerce revenues surgin...
View articleStructured data gives marketers the clarity to make informed decisions and turn raw information into actionable insights. Read More...
View article
Leave a Reply
You must be logged in to post a comment.