BellSouth, Flycast Expand Partnership Into Latin America

BellSouth IntelliVentures Inc., a provider of online advertising and e- commerce solutions for small businesses in the Southeast, and ad network Flycast Communications expanded their partnership into Latin America.

BellSouth said the move comes after an initial success in selling locally targeted online banner ads in the United States. Financial arrangements of the new agreement were not disclosed.

The BellSouth/Flycast offering in the U.S. has already sold thousands of banner advertising packages representing more than 100 million impressions, the companies said.

The two companies have expanded their partnership to bring geo-targeted Web advertising solutions to Brazil and Peru. Local advertisers there can now purchase geo-targeted Web advertising packages in their local markets and in the U.S.

Last September BellSouth and Flycast formed a partnership to enable local and regional businesses to expand their market presence on the Web through the Flycast Network, which now consists of over 1,000 Web sites.

“In BellSouth’s operating region, demand for locally based inventory through the Flycast Network is exceeding our initial expectations,” said Terry DiNatale, vice president of Internet sales for BellSouth IntelliVentures. “We are. . .eager to extend our Flycast relationship to our customers in Latin America.

BellSouth’s online yellow pages service is called The Real Yellow Pages ONLINE.